Social media has graduated from being a wild child of the marketing department.

It has become part of the online marketing strategy that many businesses invest in in a bid to boost their popularity and customer base.

Big companies have used social media marketing to increase their brand, sales and the community around their products.

No matter the size of your company, social media can help in starting a conversation with the target market and elevating your brand.

How do businesses benefit from social media?

• Increasing Website Traffic - Whenever your website experiences low traffic, there result is few customers and less profits. To solve this problem the social team should focus on creating links directly to the website from social posts. The mostly used wordings to direct users to useful content, company images and subpages include: 'click here,' 'visit this site,' and 'go online.' With the current world being ever online, links help to position your website and brand at a good place for more people to access your content.
• Retention Of Customers - Maintaining a good social relationship with customers ensures there is better perception and an off-line relationship with the brand. This social bond allows more customers to stick with your brand.
• Enhancing Effective Customer Service - When people turn to social media platforms to engage with your business, it is the right opportunity to market it. Your social team can bring to light some products and services that have not had enough popularity. When customers are satisfied with the responses made through the social platform, they are more likely to visit your site.
• Increased Brand Awareness - Instead of promotion messages, it is good to focus on creating useful content and strong brand personality through social media. Relevant industry influencers and hash tags are rich resources to tap into in order to extend the brand's overall awareness.

A smart social media marketing strategy can help your organization tackle common business obstacles. It provides great return on investment and is very reliable in driving traffic.