As diverse as online marketing can get, the need for businesses to invest in SEO services never changes.

SEO is still and always will be at the base of all other marketing techniques since it creates an organic response, something that is important even when paying for advertising.

That said, these are the SEO techniques that are emerging - or re-emerging - as the top trends SEO marketing services recommend paying attention to and becoming more proficient with.

• Content is Still the King - High-quality content remains the top way for businesses to improve their SEO by attracting viewers to their websites and blogs. SEO services can help businesses determine what the best content for their company is and keep it steadily flowing.
• Optimizing for Mobile and Voice Search - Every year, mobile use and the use of voice search continue to increase. SEO companies stress the importance of having a website that is easily searchable both ways and gets good pagerank.
• Website User Experience - Providing a great user experience, especially for mobile, is a prime factor that SEO companies continue to focus on. Websites that do not offer a welcoming experience cause visitors to leave and take their business with them.
• Local SEO - SEO marketing services that focus on local optimization, including using Google My Business, can be much more lucrative for most businesses over general and generic SEO. By marketing to a more limited area, SEO companies see businesses achieving better results while upstaging their local competition.
• Video Content - Video marketing is enhancing content marketing in a positive way today. SEO services highly recommend that businesses add video content to their overall content marketing plan.
• SEO E-A-T Strategies - SEO companies stress the importance of expertise, authoritativeness, and trustworthiness, all of which will improve website recognition by Google, improve pagerank, and help businesses occupy coveted search page spots like the featured snippet and the Google Maps pack.

Digital marketing strategies continue to fluctuate and evolve with the changing search algorithms and the ways that consumers continuously adjust their use of the internet.

Yet at the base of it all is SEO and the SEO services that help businesses achieve success with all of their marketing strategies.

An experienced SEO marketing service that is on top of the latest developments in online marketing and how SEO relates to them all is a great partner for small businesses looking for greater success with their online marketing efforts!